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Cinema gets popular: How brands should tap into Wicked’s sequel magic
By Clare Turner
Brands should capitalise on the culturally relevant and fan-driven moments created by cinema.
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Clare Turner is Chief Commercial Officer at Pearl & Dean. She focuses on expanding Pearl & Dean's agency, exhibitor and client partnerships to further elevate the business' position within the UK marketplace as well as exploring new revenue streams and commercial partnerships.
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Back to the Feature: Nostalgia, brands and the box office
By Clare Turner
Nostalgia can connect brands with audiences and allow for experience-led storytelling opportunities.
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Green is the new pink
By Clare Turner
Clare Turner, Chief Commercial Officer at Pearl & Dean on how Wicked is casting a spell on brands in 2024
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Bear Necessities – the simple power of using bears in advertising
By Clare Turner
For World Bear Day Pearl & Dean’s Clare Turner celebrates Paddington
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