Cressida Holmes-Smith

Managing Director Lucky Generals

About

Cress is a down-to-earth Yorkshire lass, despite the long name. She studied at Oxford University and attended art school in Paris before joining WPP on the highly competitive Ogilvy Grad Scheme. After three years she joined BBH helping to win multiple Cannes Golds for Unilever’s Lynx, and to bring Britain’s largest retailer Tesco back to growth, winning Campaign Magazine's "Brand Story of the Year" as well as Cannes Gold and IPA Effectiveness awards. Cress became a General in 2017 after she’d added motherhood and an online EMBA to her CV. Whilst at Lucky Generals, Cress has continued to be a sucker for retail, helping to win and lead our largest client Co-op, as well as running the Account Management department. And after taking leave to have a second child, she is now loving her role as Managing Director with a passion for inclusive leadership.


More from Cressida Holmes-Smith

Trend

Why we needed kindness in advertising this Christmas

By Cressida Holmes-Smith

In an uncertain world and an unforgiving economic climate, kindness has never been more important

Read more