About

Danielle Smith is the Design Director at FutureBrand, working as an integral member of the company since 2015. In her time at FutureBrand, Danielle has had a huge involvement in many globally recognised projects, including the game-changing launch of The Hundred (which was recently shortlisted in the Cannes Lions Awards), the renowned Atlantis Royal hotel and the world's biggest private school entity Nord Anglia Education. Passionate about design and its evolution, Danielle began her journey as a designer ten years ago. Danielle has developed an eye for bringing considered strategy to life, future-proofing the brands of tomorrow.