In his role as Managing Director of Creative Futures UK, Dan is focused on bringing the worlds of media and creativity together to create breakthrough growth for clients. He leads a diverse group of content and creative specialists who build big ideas that drive cultural relevance (through Branded Entertainment, Sports, Gaming and Brand Partnerships), create addressable campaigns that enhance personal relevance (through our Addressable Creative and Creative Analytics offering) and transform the performance of algorithmically driven media to power platform relevance (via Influencer Marketing, SEO and Social content).
By Daniel Wood
In a broadening media landscape, advertisers need to seek out culturally relevant ways to connect with consumers
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