About

Danni is the founder and CEO of GentleForces, a practice for strategy, craft and innovation. An invaluable partner to progressive leaders, Danni's power lies in her visionary approach reimagining brands for the future and leading innovative solutions that move us all forward.

Prior to GF, Danni has held leadership roles across the UK, USA, Germany and Asia. She has transformed brands, led global change efforts and set up new practices from scratch.