The positive power of film fandoms in marketing
By David Kapur
In a polarising media ecosystem fandoms are a vital way for brands to raise awareness amongst mass audiences.
Read moreDavid Kapur is the Co-CEO & Founding Director of elevenfiftyfive, a film and entertainment agency formed in 2008 to support the film community by identifying and reaching relevant audience groups in creative and innovative ways.
elevenfiftyfive works with the world’s most exciting entertainment companies and consumer brands, creating award winning screenings, experiences, brand campaigns and much more. Today, they see huge success working with the likes of StudioCanal, BFI and Picturehouse.
David is also a BAFTA and Barbican Trust board member, and career highlights include key roles in the development of iconic Orange Wednesdays campaign and global entity, Secret Cinema, as well as creating industry wide Virgin Media Shorts, E4 Slackers Club, ourscreen, and most recently, BFI & National Lottery backed Escapes and MASSIVE Cinema screening programmes; encouraging a new generation of cinema-goers back into movie theatres.
By David Kapur
In a polarising media ecosystem fandoms are a vital way for brands to raise awareness amongst mass audiences.
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