A true industry veteran, Dom is leading Azerion UK’s mission to highlight the importance of attention and creativity in ad tech, educating the industry and powering it with insights.
He built the business development and insights functions at InSkin Media, and spent a period as Head of Industry Initiatives at the IAB, where he worked with leading players in the ad tech, mobile, DOOH and CTV ecosystems.
He has been known to sell a banner and button or two, having held media sales roles at Microsoft, Orange, Bebo and BBC Worldwide, working across titles such as Top of the Pops, Top Gear and Good Food.
Marketers are finally waking up to the fact that creativity is the missing element in far too many digital campaigns, writes Azerion’s Dominic Tillson.
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