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Donna Yan

Strategy Director TBWA\London

About

Donna Yan is Strategy Director at TBWA\London, she began her strategic career in Australia, where she learned the art of resilience – fighting the harsh climate and complex business challenges. These early experiences sparked her passion for tackling difficult problems that require creative, lateral thinking. She has worked in Sydney, London and Amsterdam on projects big and small from making TV shows for Coca-cola to using wet wipes as a media channel for KFC. She believes the power of advertising is to make the mundane, sublime and one day would like to win an Emmy for Advertising.


More from Donna Yan

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Sweet sandwiches: why viral snacks are just edible press releases

By Donna Yan

Unusual snacks might not win when it comes to sales, but they do get people talking.

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