With over a decade of brand planning experience, Edd runs a specialist team at Bray Leino, devising strategic brand building and behaviour-change campaigns for clients like WKD, Jägermeister, Freederm, Tefal and Bonne Maman.
When it comes to launching new food and drink products, the traditional comms approach involves a big ATL budget with a healthy slice for TV, significant trial price offers and a boatload of in-store.
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