Elle McCarthy

VP of Brand and Social Impact Electronic Arts


Elle McCarthy is the VP of Brand and Social Impact at Electronic Arts. In this role, she oversees brand marketing, management, identity and giving for the EA brand. Since 2020, Elle’s team has led the EA-wide response to Covid, launched new community standards and a pledge to open up EA’s accessibility patents and is leading major initiatives to bring more under-represented talent into STEAM. Previously Elle ascended as an agency-side strategic leader in both the UK and the US. Her work has won multiple accolades including IPA Effectiveness, Effie, Cannes Lions and Golden Arrows. Elle has also personally been named 40 under 40 and has given her Keynote “Choose your words” at The 3% mainstage. In 2022 Elle was inducted into the American Advertising Federation’s Hall of Achievement in recognition of her extraordinary career in marketing and her persistent drive to do good and give back along the way.

More from Elle McCarthy


Milking it - why I decided to openly breastfeed at work

By Elle McCarthy

It is not sustainable for breastfeeding to be taboo in the workplace, writes Electronic Arts’ Elle McCarthy

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Thought Leadership

BITE’s top long reads of 2021

By Elle McCarthy

From EA Games’ game changing leader, to sonic branding and revolutionising the industry for working parents, 2021’s top reads reflect the myriad challenges of 2021.

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