Emily Rule

Head of Strategy Wunderman Thompson UK


Emily began her advertising career at Mullen Lowe in Cape Town. This is where her passion for creativity and strategic imagination was born. She was privileged enough to write a case study paper for the Organ Donor Foundation of South African, that won an effectiveness grand prix, and then was promoted to head of strategy, and helped to earn the agency the title of most effective creative agency in South Africa. 

Emily moved over to New York in 2017 to work for mcgarrybowen as a strategy director working on JCPenny, Burt’s Bees, and Verizon. She then joined another smaller IPG agency in New York called EP+Co in 2018 as a VP strategy director on TUMI, The Men’s Wearhouse, PUMA, and Morgan Stanley – on which she worked closely with the CMO to elevate the bank’s sustainability agenda through marketing.  

And most recently, before joining Wunderman Thompson London as Head of Planning, and lead planner on HSBC, she spent 2 years at BBH London, as the strategic lead working to drive up the ROI of Weetabix comms, helping to prepare Audi for a new era of electric mobility, and launching a new global platform for Mentos.

More from Emily Rule


Business has embraced humanity and relatability in leadership, why can’t politics?

By Emily Rule

Humanity, empathy and relatability are key qualities for galvanising and supporting employees through challenging times

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