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How can brands take responsibility in the social era?
Adidas needed more accountability, empathy and speed in cutting ties with Ye, writes Born Social’s Emily Williams.
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I’ve been in digital my whole career, which now somehow spans over a decade. Starting out in copywriting, I quickly moved over to specialise in social, and have been focused on strategy for a range of clients ever since; from Jaguar Land Rover, to Pfizer, to fish and chip shops - and everything in between. I’ve been at Born for over 2 years now, and have led on some of our biggest strategy projects to date; including Primark, Guinness, and Facebook Workplace. What I love most is finding the unexpected answers to problems - and working with our clients to solve them in clever ways, together.
