Emma is a curious soul with a penchant for intensely Googling things. This is conveniently manifested in her role in Insight and Research, working with clients like adidas, Cloud Nine, Bupa Global and KIND snacks. She’s a big believer in simple but impactful human truths. She is also a keen writer, having previously worked in cultural journalism.
By Emma Chaplin
Emma Chaplin, Senior Insight Executive at IMA on the power of storytelling to add entertainment and keep people engaged, offering a reminder that variety really is the spice of life.
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