Emma Flaxman is the founder of StoryOne, a brand storytelling consultancy that helps founders, leaders and organisations articulate what makes them different. Before launching StoryOne, she spent more than 18 years in senior marketing and communications roles, including as a Board Partner at PHD Media and a commercial leadership position at Channel 4, where she helped shape the narratives of some of the industry's most recognised brands.
Emma is a Campaign 40 Over 40 winner, a Marketing Academy Scholar, and was named Most Inspiring Senior Leader at the This Can Happen Awards for her work championing internal marketing and workplace wellbeing culture.
Emma writes and speaks regularly on brand storytelling, leadership engagement and the role of human creativity in an increasingly AI-driven world.
By Emma Flaxman
As brands rush to embrace artificial intelligence, Emma Flaxman, Founder at StoryOne, explains why distinctive storytelling may become the ultimate competitive advantage.
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