Building the hybrid future: Rethinking in-house creative models
By Emma Turner
Emma Turner shares what CMOs need to know about navigating in-housing.
Read moreEmma is Founder and Director of In-House Agency Review. She has transformed clients' operating models at HSBC, Lloyds, Compare the Market, EE, Renault, PMI, Kellanova and has now taken all of that knowledge and experience to help IHAR build its own creative and production models. Her passion is problem solving, taking complex tasks and making them simple and easy for her clients to adopt. She led the development of PMI’s Global in-house studio, where she navigated the challenges of scaling operations, assembling top-tier talent, and delivering global creative excellence within a brand environment.
By Emma Turner
Emma Turner shares what CMOs need to know about navigating in-housing.
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