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The Barbification of Social
The buzz surrounding the Barbie film is far from accidental says Born Social’s Essi Nurminen
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Essi leads the Strategy department at Born Social, consisting of Data & Insight, Strategy & Media Planning teams. She’s been in social for over a decade, first at We Are Social London working on some of the agency’s largest accounts including Netflix and Heineken. During her time at Born Social she’s planned social activations for the likes of Primark, Tinder, Veet, and more recently, Uber and Uber Eats.
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