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Why brands can’t afford to ignore gamification in marketing
Customer engagement is earned through experience, not noise writes Evie Waterhouse, Growth Manager at Engage.
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Evie leads on digital activation and gamification strategies that drive real results. With nearly a decade of experience in digital marketing, Evie specialises in crafting innovative, low-risk solutions that help brands grow faster and connect more meaningfully with their audiences.
Her work supports Engage’s success across sectors, including travel, hospitality and entertainment. As part of the strategic team, she contributes to high-performing campaigns for global and challenger brands, including agency projects with names such as Jet2 and Heineken. Her expertise spans digital activation, gamification, paid media, SEO, email, brand development and design.
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