Gabriela Lungu, Global Creative Director

VMLY&R Commerce Email Gabriela Lungu, Global Creative Director


Gabriela Lungu is Global Creative Director at WPP’s VMLY&R Commerce, based in the UK. She has nearly 25 years of integrated expertise and is one of the few creative leaders to work successfully in creative commerce, ATL/ brand advertising; PR/ consumer, corporate, digital and social; BTL/ activation, experiential, as well as client-side in brand marketing.

She is a multi-award-winning creative director, and a creative entrepreneur building an agency from zero to hero and selling it to Publicis Groupe (in 2013) when it was ranked as one of the most awarded agencies of its kind.

Roles include UK & EMEA Chief Creative Officer for Weber Shandwick, and UK & EMEA Creative Partner for Airbnb at TBWA/London.

Gabriela is founder of WINGS Creative Leadership Lab which helps companies across the world over to elevate their creativity through training and workshops. She is often invited as a speaker, tutor and moderator at major industry events and to judge A-list competitions such as Cannes Lions.

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Lessons from Cannes Lions on the future of e-commerce

World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.

By Gabriela Lungu, Global Creative Director

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