Geli Luna

Associate Design Director Shape History


Geli (she/her) runs the design team at Shape History, the social impact communications agency. Whether through spatial experiences, creative ideation, or visual storytelling, she believes in the power of design in shaping everyday life. Her first foray into brand design won her a D&AD Pencil, which led to her specialising in branding and creative comms. As Associate Design Director at Shape History, she has led the brand evolutions of global institutes, including Grassroots International, CIFF, and Women Deliver, and developed campaigns for organisations like Girl Effect and SheDecides. Her creative passion lies in using design for good.

More from Geli Luna


The role of young voices in creating inclusive brands

By Geli Luna

Listening to and learning from young people can help brands achieve more authentic inclusion

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