Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

Not Model’s Own illustrates the sinister realities of coercive control

By Georgie Moreton

Engine’s Women’s Aid campaign subverts audience expectations of fashion ads to raise awareness and help spot the signs of coercive control

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Voices

Ad Net Zero: 2-day Global Summit

By Georgie Moreton

To mark its one year anniversary, Ad Net Zero will be holding a 2-day global summit coinciding with COP26 to accelerate the ad-industry toward to net-zero by 2030

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Fuel Your Imagination

Nike engages community through the opening of UNITE store in Berlin

By Georgie Moreton

To celebrate the opening of its new store in Berlin, Nike unveils new digital mini-series celebrating the young community of Neukölln

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Trend

Love them or loathe them ‘Staycations’ are here to stay

By Georgie Moreton

MINI and The Brooklyn Brothers celebrate Britain’s #BigDaysOut to help holidaymakers find the UK’s hidden tourism gems

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Fuel Your Imagination

#OpenToEveryone: Google promotes LGBTQ+ Friendly Businesses

By Georgie Moreton

Google has teamed up with House of Greenland to promote its LGBTQ-friendly ‘Profile’ button that allows medium-sized businesses to mark themselves as safe spaces.

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Voices

Clear Channel Compass supports Black-owned businesses via OOH

By Georgie Moreton

Clear Chanel and Jamii announce the winners of Clear Channel Compass, supporting Black-owned businesses via out of home advertising space

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Hot Pick

TikTok celebrates the evolution of entertainment with Ant and Dec

By Georgie Moreton

Mother London and Ant & Dec take audiences on a journey through the ages of entertainment, positioning TikTok as the future

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Fuel Your Imagination

Beyond a bed shines a light on youth homelessness

By Georgie Moreton

Depaul and Publicis•Poke launch the world’s first bed store without any beds for sale to spotlight youth homelessness

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Fuel Your Imagination

Little Chapters of Chill

By Georgie Moreton

Engine Creative helps to entertain kids on long car journeys with the latest batch of audio stories

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Voices

Create not Hate: experiences of stop and search

By Georgie Moreton

Young Londoners share their first-hand experiences of stop and search

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Trend

Virgin Media harness the power of music and live events to engage consumers

By Georgie Moreton

As music fans return to festivals with a heightened sense of community and togetherness, brands are able to assist in creating unforgettable experiences

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Fuel Your Imagination

NABS Art Auction showcases the creative talent within the ad industry

By Georgie Moreton

The fifth annual fundraising auction will see proceeds go back into helping support adland professionals

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Fuel Your Imagination

I am Remarkable

By Georgie Moreton

Google empowers women and other under-represented groups with #IamRemarkable, celebrating their achievements in the workplace and beyond

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Fuel Your Imagination

Pot Noodle promotes its Piri-Piri flavour with a lookalike campaign

By Georgie Moreton

The brand calls upon the help of adam&eveDDB to engage celeb lookalikes on social for the chance to win Pot Noodle black card.

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Voices

Marked for Life: Tattooists Against Traffickers

By Georgie Moreton

Medaille Trust and 2M Creative team have teamed up with film company Brother Brother Film to raise awareness around human trafficking in the UK

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