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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Amazon Business builds Rome in a day

By Georgie Moreton

The new campaign from Joint re-imagines the popular idiom

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Hot Pick

Aldi billboard showcases employees ‘proper raise’

By Georgie Moreton

The campaign from McCann Manchester highlights the supermarket’s cheeky tone of voice

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Fuel Your Imagination

Elephant Atta celebrates the connection made by home cooking

By Georgie Moreton

The heartwarming campaign created by Krow captures the essence of South Asian family life

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Fuel Your Imagination

Amazon Insurance Store launches with a fairytale

By Georgie Moreton

The new campaign from Joint for Amazon puts a twist on a classic tale

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Fuel Your Imagination

Gymbox positions ads on top of buses to promote aerial classes

By Georgie Moreton

The out of home campaign uses unique media placement to celebrate exercise offerings from above

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Voices

‘Everyone was a junior at some point’

By Georgie Moreton

Brixton Finishing School alumni share the importance of inspiration, helping others and finding your niche

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Thought Leadership

Finding the space to stay curious in an always-on marketing ecosystem

By Georgie Moreton

Curious teams are the most creative

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Trend

‘Do we create more or better?’

By Georgie Moreton

The #AutisticOutLoud campaign from Getty Images and Hiki aims to increase authentic representation of autistic people

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Fuel Your Imagination

EE sets a challenge for Fortnite fans

By Georgie Moreton

To celebrate the launch of the EE Game Store EE is giving Fortnite fans the opportunity to compete against well-known streamers

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Fuel Your Imagination

Paddy Power pokes fun at billionaire takeovers

By Georgie Moreton

The comedic new spot from BBH parodies billionaire football club owners ahead of the new season

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Trend

McDonald’s highlights its global place in popular culture

By Georgie Moreton

The fast food giant’s As Featured In Menu showcases the multitude of times the brand has been featured in entertainment

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Hot Pick

Co-op donut highlights sweet member prices

By Georgie Moreton

The playful campaign from Lucky Generals showcases the Co-op’s new member proposition and pricing

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Fuel Your Imagination

Formula E creates unique sculpture to raise money for UNICEF

By Georgie Moreton

A sculpture made from Formula E racing car parts will be auctioned to benefit children’s organisation’s climate programmes

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Fuel Your Imagination

Wild launches plastic-free liquid shower gel refills

By Georgie Moreton

Boosting its sustainable credentials, the first-of-its-kind design, has minimal environmental impact

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Fuel Your Imagination

Homeprotect pokes fun at the homes that can’t be protected

By Georgie Moreton

The new humorous campaign created by Ourselves aims to highlight the fact the brand will cover homes other insurance providers won’t

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