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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Taco Bell launches tongue-in-cheek campaign for Taco Tuesday

By Georgie Moreton

The new campaign from The Or demands attention with its ‘See You Next Tuesday’ strapline

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Fuel Your Imagination

Nissan transforms The Queen’s Walk into a giant racing helmet

By Georgie Moreton

To celebrate the arrival of the Nissan Formula E team in London Dark Horses and Nissan Motor GB created a giant out of home racing-themed installation

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Trend

OMG launches ESG tracking tool

By Georgie Moreton

The new tool, OMG Impact, allows OMG UK to measure media owners on ESG practices

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Voices

DEI: The key to success at Cannes

By Georgie Moreton

A Creative Equals event broke down the reasons why DEI was the big winner at Cannes Lions

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Hot Pick

KFC capitalises on GK Barry’s cultural clout for burger launch

By Georgie Moreton

The Teriyaki Burger launch campaign from Mother London takes a social-first approach with TikTok star

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Trend

BrewDog pledges to protect the planet

By Georgie Moreton

The brand’s ‘Beer For Your Grandchildren’ campaign showcases its sustainability goals

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Fuel Your Imagination

Tennent’s Lager campaign leans on Scottish heritage

By Georgie Moreton

The campaign from John Doe plays on the popular Scottish expression of ‘Oooft’ to reinforce the brand’s ‘Raised in Scotland’ positioning

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Trend

Research unveils the cultural forces driving the future of food

By Georgie Moreton

The research by TBWA Backslash reveals the influential movements driving spend in the food category

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Hot Pick

CALM highlights the unseen signals of suicide with Lioness Fran Kirby

By Georgie Moreton

The campaign aims to help tackle the rising rates of suicide in young women under 25

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Voices

Bloom North event takes on taboos

By Georgie Moreton

The latest ‘Let’s Talk About It’ event encourages people to get comfortable with the uncomfortable

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Trend

Adspend falls flat before ‘Barbenheimer’ boom

By Georgie Moreton

Figures from the AA/WARC Expenditure Report show a modest Q1 but upcoming cultural moments set to bolster spend

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Thought Leadership

How brands should navigate the Threads hype cycle

By Georgie Moreton

We asked industry experts how brands should engage with Threads

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Thought Leadership

Accelerating awareness to action

By Georgie Moreton

Does the new era of brand activism demand a shift from awareness to tangible actions and investments?

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Trend

Respect the water: creativity that saves lives

By Georgie Moreton

On World Drowning Prevention Day Krow’s Matt Watts shares learnings from the Respect the Water campaign

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Thought Leadership

Ask her to stay

By Georgie Moreton

At the UK Creative Festival industry experts outlined the importance of creating a workplace that women want to stay in

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