Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Voices

Trans+ History Week campaign celebrates Trans+ stories

By Georgie Moreton

The UK wide campaign is a series of powerful of objects people and moments that represent stories in trans+ history

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Thought Leadership

Embracing empowerment and relinquishing control

By Georgie Moreton

At Courageous Leaders Live 2024 leaders discuss the importance of time, feedback and making space for others

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Thought Leadership

Leading with conviction and the power of identity

By Georgie Moreton

At Courageous Leaders Live 2024 industry leaders share how understanding their own needs and values help them to act and lead

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Thought Leadership

Creativebrief unveils the trends shaping modern marketing

By Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Fuel Your Imagination

KFC prepares for British BBQ weather

By Georgie Moreton

The summer campaign for KFC’s Ultimate BBQ Burger readies Britain for rainy BBQs

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Fuel Your Imagination

CoppaFeel brand refresh aims to reach a new generation

By Georgie Moreton

The charity has worked with Livity to encourage young people to check their chest

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Interviews

‘Subculture is the most powerful tool we have’

By Georgie Moreton

Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche

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Voices

Are we leaving men and boys behind?

By Georgie Moreton

At Creative Equal’s RISE event, industry leaders consider how to reframe boys and men in marketing

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Voices

News UK urges industry to ‘Think Twice’ to challenge bias

By Georgie Moreton

Shelley Bishton, Head of Diversity, Equity and Inclusion at News UK, urged the industry to break down bias at the Creative Equals Rise conference.

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Fuel Your Imagination

International Booker Prize and Maison Valentino celebrate the world’s best storytellers

By Georgie Moreton

The cultural partnership aims to champion excellence in inclusivity in art and storytelling

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Voices

Women in advertising share their insights on how to break into leadership roles

By Georgie Moreton

Leaders aim to help close the gender-gap by sharing their advice and experiences

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Voices

Brands sign on to sponsor first ever Trans+ History Week

By Georgie Moreton

The week-long event will celebrate the history and achievements of transgender, non-binary, gender-diverse and intersex people

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Hot Pick

Innocent campaign is jam-packed with goodness

By Georgie Moreton

Neverland helps bring to life the amount of fruit, veg and vitamins in Innocent smoothies and juices

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Trend

Bellwether budgets shine a light of optimism

By Georgie Moreton

Report reveals that UK marketing budget growth cools in Q1 but remains strong against yearly outlook

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Fuel Your Imagination

Love sees Hinge deleted into the afterlife

By Georgie Moreton

The new campaign from Wieden and Kennedy Portland riffs on the brand’s ‘Designed To Be Deleted’ messaging

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