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Why brand soul is not sentimental, it’s commercial
Founder-led brands are rewriting the rules of business but brand remains essential, writes Georgie Scott.
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Georgie Scott is Partner at founder+future. Founder + future is a brand growth advisory with offices in Sydney, Melbourne and London. Working at the intersection of brand, business strategy and investment, the consultancy partners with FMCG, food & beverage, lifestyle and retail businesses at critical growth moments to unlock long-term brand value.
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