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Gaming: how brands can play better
As gaming audiences continue to diversify, FRUKT unpacks how brands can maximise their impact
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Giles is the Senior Planner at FRUKT, a creative agency specialising in entertainment. With a unique understanding of Gen Z’s converging entertainment mindset, he has crafted strategic insight and direction across music, gaming and culture for some of the world’s most successful companies - including Mastercard, Porsche, AWS, and Coca-Cola. He has also written extensively on the evolving role of brands in entertainment culture for a variety of publications in addition to FRUKT’s own thought leadership.
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