About

Giles is the Trends & Insights Editor at FRUKT, a creative agency that helps brands Press Play in entertainment.
Giles has spent the last decade writing extensively about the evolving role of brands in entertainment culture, delivering strategic insight and trends analysis for some of the world’s most successful companies (including Coca-Cola, MasterCard & Nike).

Some of the reports he’s developed include the 'Brands & Music Manifesto', 'Field Work: The Definitive Guide to Brand Activations at Music Festivals', 'Brands & Bands: The Value Exchange' and Ticketmaster’s 'State of Play: Dance Music'
A regular contributor to marketing and entertainment publications: Contagious, Canvas8, Cool Brands, YCN, Music Week, Campaign, Admap, Marketing Week, Audience, Platform, Media & Marketing, Business Life, Brand Republic and The Observer.