Trend
The return of Topshop: Bringing back a British icon
As Topshop returns to the high street, Hannah Mearns considers how it can thrive as a challenger brand.
Read moreAbout
Hannah has over 18 years of London agency experience, starting in the early days of digital comms then moving on to integrated agencies via brand side consulting and start ups - working at Lateral, Dare, iris, Tribal Worldwide, The Elephant Room and adam&eveDDB.
She set up the experience planning and UX team at iris in 2010 and moved into strategy soon after that, having found her love of making effective and relevance driving creative work for brands.
She now helps lead the VaynerMedia EMEA strategy team, developing social first strategies and creative for our clients - most recently Stokke, Asda and Revolut but also Nike, Adidas and Unilever.
More from Hannah Mearns