An accidental new business and marketing careerist, Helen Weisinger has spent the lion’s share of her career driving growth for creative agencies, including DLKW (now Mullen Lowe), TBWA, Fallon London, Dare and The Portas Agency to name but a few. Transferring her growth skills to DOOH, she moved to media owner OutdoorPlus in 2016 where she worked with advertisers and agencies to showcase the benefits of the channel, before its acquisition by Global in 2019.
She joined Tag in March 2020 as Chief Marketing Officer, just as we entered our first lockdown. Unfazed, she has navigated Tag through the turbulent Covid-19 pandemic and has been instrumental in the reorganisation of the business, which has brought together satellite businesses and expertise to give Tag’s clients better access to the many multiple services the global production powerhouse offers.
More recently, Tag has adopted a leadership position in sustainable marketing production, stewarded by Helen.
To coincide its latest report 'Know to Grow', Tag’s CMO Helen Weisinger says brands need to recognise the positive impact marketing production can have in helping them meet ambitious sustainability goals
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