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Gen Alpha and inherited brand nostalgia
Beano Brain 100 Coolest Brands 2025 shows that Gen Alpha are sharing in their parents' fondness for brands.
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Helenor Gilmour is Director of Insight and Strategy at Beano Studios.
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What it means to be ‘cool’ to Gen Z and Gen Alpha
Beano Brain’s Coolest Brands 2025 research unpicks what it means to be a cool brand in 2025.
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Why 2024 will be a turning point for sports role models
Research from Beano Brain shows a new generation is ushering in new attitudes toward women's sport
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Cracking the Christmas code: Why festive ads aren't clicking with Gen Alpha
As Gen Alpha gain influence, brands must adapt their coms strategies to make impact
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