Your social feed is a corporate newsletter in disguise
By Ian Gambier
Why are brands still sending the algorithm to sleep and what are we going to do about it, asks Ian Gambier, Founder and Chief Creative Officer at Lukewarm.
Read moreIan Gambier brings a proven track record in building social-first creative teams and work for major brands. Most recently, he was ECD at Fabric Social, where he was a key player in the success of Currys, Subway, Vodafone and Sky, winning eight major pitches back-to-back in 2025.
Before that, he co-founded and scaled Boomerang London, part of Publicis, as ECD in 2023, leading a cross-agency social pod for EE. He also served as EMEA Creative Director at Meta Reality Labs, leading social and creators for Meta Quest.
Across his career, Gambier has won Cannes Lions, Clio, Drum, BIMA, Lovies, WARC, Dadi and Kinsale Sharks awards for work including #FeelingNuts for Check One Two, I Wish I Could Wear for Amazon Fashion, and Brawl Stars Global Launch for Supercell.
By Ian Gambier
Why are brands still sending the algorithm to sleep and what are we going to do about it, asks Ian Gambier, Founder and Chief Creative Officer at Lukewarm.
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