Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
The film cuts through the often used marketing slogans of live-laugh-love and namaslay that result in more eyes rolled than pairs of leggings sold.
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By Izzy Ashton
As the sporting world continues to exist primarily online, this festival offers people a chance to connect with the athletes who inspire them, to hear stories of empowerment and to feel a sense of community.
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By Izzy Ashton
The new map is designed to generate a conversation about the intersections between public spaces, history and gender; about who has the right to recognition and who deserves to be given space.
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By Izzy Ashton
Trevor Robinson OBE, Founder and Creative Director at Quiet Storm on the latest iteration of Create Not Hate, the importance of stubbornness and creating ads that make him laugh.
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By Izzy Ashton
Whatever your plans this summer, whether you choose to holiday in your garden or at your local beach, this slot is a joyful reminder of the simple pleasure of a good song and the open road.
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By Izzy Ashton
This slot is a joyful and nostalgic reminder of what happiness is still out there in the real world, of what there still is to enjoy, safely, about the summer months to come.
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By Izzy Ashton
Diversify the input and offer a platform to different voices and the stories creatives are able to tell will be richer in turn.
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By Izzy Ashton
As the world of sport begins to open back up, Blue Fuel’s launch coincides with both professional and amateur athletes’ alike needing to get back to their full playing capacity.
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By Izzy Ashton
Jo Arden, Chief Strategy Officer at Publicis•Poke on workplace culture, behavioural change and why we as an industry need to get more vocal, urgent and radical.
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By Izzy Ashton
As the subject matter of advertising shifts to encompass a broader conversation about mental and sexual health, campaigns such as this latest from Viagra are helping to challenge and change societal norms for the better.
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By Izzy Ashton
In the absence of physical gatherings, brands stepped in to fill the gaps, to support local businesses and keep people partying, even when they were physically separated.
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By Izzy Ashton
While many people have longed for the lockdown lifting, the situation is not so simple for people with health conditions whose shielding status has had a direct impact on their freedom.
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By Izzy Ashton
‘Enjoy Summer Safely’ is both an invitation to the public to return to the things they have missed and a reminder of the safety messages in place.
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By Izzy Ashton
Gone was Wilbur the Penguin and the animated world; in his place was ‘Here to Solve’ focused on driving a change of perspective and shifting consumer perceptions.
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By Izzy Ashton
“This is a call to arms, legs, bums and private parts,” says Durex, reminding people that our new normal doesn’t need to hold onto the stigmas of old.
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