Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
A new campaign recognises the unique position the brand is in during these uncertain times, using it as a force for good to bring about long lasting and vital behavioural change.
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By Izzy Ashton
The campaign signifies that despite being apart during lockdown, the community can come together and celebrate in the ‘home’ that UK Black Pride have created for them.
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By Izzy Ashton
The Great Reset’s creative brief offers the creative industry the chance to reframe what it means to be a climate hero. It also grants the next generation the power to make decisions about their own future.
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By Izzy Ashton
By bringing some light-relief to mask-wearing, the brand successfully normalises something which all consumers must increasingly embrace as part of everyday life.
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By Izzy Ashton
Fewer commuters, more people opting to walk or cycle and less planes in the sky have led to lower levels of pollution recorded across London for the first time in years.
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By Izzy Ashton
Oreo and Digitas on how vulnerability empowered a creative partnership under lockdown.
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By Izzy Ashton
By giving UK SMEs the opportunity to advertise on Sky for the first time for free, the SME250 scheme underlines the power of an action-orientated approach to marketing in the crisis.
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By Izzy Ashton
One of the most impactful ways that brands can honour the Pride movement is by representing and reflecting the LGBTQ+ community within their marketing and advertising campaigns.
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By Izzy Ashton
A selection of some of the best industry training and mentoring schemes, as told by the people who’ve done them.
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By Izzy Ashton
Hubs like Holland & Barrett’s arguably signify the retail concepts of the future, stores that are not simply for purchasing but that can totally immerse the shopper in the brand’s world.
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By Izzy Ashton
Havas London and Creative Equals have joined forces to share an internal agency anti-discrimination initiative to help the industry combat racism.
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By Izzy Ashton
For many football fans the reality of living with extreme water scarcity is now just one generation away, as a new campaign from Brave for Xylem demonstrates.
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By Izzy Ashton
At the heart of this campaign is the recognition that summer isn’t over, that, after months in lockdown, you can still head out and experience the simple joy of a sunny stroll and a cup of coffee.
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By Izzy Ashton
The digital show is an example of the power of creative collaboration to recognise and amplify the next generation of diverse talent.
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By Izzy Ashton
How Football Beyond Borders and Dark Horses turned to virtual worlds to build connections
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