Izzy is the Deputy Editor of BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She keeps abreast of the latest communication, technology and consumer news, and is responsible for conducting interviews with key agency strategists and creatives to gain insight into the most innovative global campaigns.
By Izzy Ashton
A new campaign invites brands and businesses to turn their logos upside down to draw attention to just how significantly the world has been turned upside down during the coronavirus crisis for people with sight loss.
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By Izzy Ashton
It is now perhaps more important than ever to support and nurture the next generation of emerging talent and offer them resources and space for both learning and development.
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By Izzy Ashton
As the UK makes moves to reopen heritage sites, a campaign such as this highlights the power that we all have to support charities in the long-term to carry out their essential work.
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By Izzy Ashton
A new movement has launched which aims to use the creative industry’s talent and influence to help ensure the positive environmental behaviours developed during lockdown become a long-term shift in society.
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By Izzy Ashton
Emily Winterbourne, Managing Director at Impero on strength in agility, brands behaving differently and the importance of prioritising flexible working.
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By Izzy Ashton
The fashion industry is reflecting the shifting market, recognising that engaging directly with consumers becomes a powerful marketing tool; the consumer becomes the influencer.
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By Izzy Ashton
MRSpride’s event explored the power of agency, the importance of partnerships and of telling marginalised stories in mainstream culture.
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By Izzy Ashton
How HUN Wine and TBWA pivoted its marketing strategy to bring lightness to lockdown with wine in a can.
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By Izzy Ashton
'Locked Down and Out' is a powerful example of sharing the lived-experiences of LGBT people to drive empathy and awareness.
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By Izzy Ashton
Play Your Way is a joyful celebration of playing just for fun, to enjoy the feeling of picking up a racket and just having a go.
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By Izzy Ashton
When it comes to the creative industries, businesses have long been guilty of talking the talk when it comes to representation and inclusion, not often backing this up within their internal hiring processes.
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By Izzy Ashton
Paddy Power wants consumers to laugh at the football cliches of years past and in doing so celebrate the cultural significance and joy provided by the game.
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By Izzy Ashton
The brand that has long been the proponent of Dirt is Good and outdoor play, suddenly had a new tagline to offer.
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By Izzy Ashton
A campaign such as this, accompanied by the vital tools to support consumers, offers people a degree of reassurance and support just when they need it most.
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By Izzy Ashton
Whilst there is much for students to be anxious about, the uncertainty of their future being paramount, this digital-led campaign aims to provide some welcome relief, a bit of humour and the promise of good times ahead.
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