Genadt is the front of Momentum’s technology experience offering, ensuring that the most entertaining, impactful and creative technology is used to drive brand performance and engagement. From digital strategic thinking to delivery, he inspires and challenges every client touchpoint across experiential, shopper and sponsorship. Genadt works with brands including American Express, Microsoft and SAP and is responsible for ensuring the agency maintains its edge in the latest innovations in experience led technology such as the use of sensory tech, holographic computing, AR, VR and digital display. His overriding aim is to help brands create the most iconic and unforgettable experiences through the application of cutting edge technology. He has previously been a Partner, Managing/Technical Director & Board member of award-winning studio Immersive.
By Jaie Genadt
Jaie Genadt, UK Chief Technology Officer at Momentum highlights how brands must leverage the mass-adoption of technology that lockdown has necessitated when it comes to virtual communication.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in