About

Jamal Cassim co-founded international strategy studio Untangld in 2020. His career has spanned advertising, fashion, music and art, across Europe and APAC, ranging from global networks such as Y&R and BBDO to innovative indies like Exposure and Dare. On this journey he has been a proven business leader to some of the world’s most innovative and successful companies, including Nike, BMW, Warner Music, Carlsberg, and the BBC. His experience includes the practical application of insight and strategy into game-changing business transformation and experiences. This is an approach that has worked just as well across luxury goods, entertainment and Hollywood lifestyle brands.