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The three things to keep in mind when rethinking your brand strategy for a new age
By James Withey
In an ever-changing world brands must keep up or risk losing relevance
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James is Executive Director, Strategy & Innovation, at Landor & Fitch. His role encompasses running the Strategy team of the London studio, as well as leading the development of Landor & Fitch’s innovation practice in EMEA.
James has almost 25 years’ experience in brand consultancy and insight. He joined Landor & Fitch in 2021, prior to which he was Executive Director running the business of Siegel & Gale. James has also had stints at FutureBrand, Circus, Landor and Interbrand among others. His sector experience is hugely varied, ranging from automotive to FMCG and technology to financial services. Over the years, his clients have included bp, M&S, Aston Martin, Coutts, Nestlé and Lenovo.
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