Jamie joined The Maverick Group in the summer of 2020, right in the middle of second lockdown. In his Head of Strategy role he spearheads Pulse, the insight and strategy engine. Pulse is where the ability for all of our clients to THINK MAVERICK begins. Jamie’s team uncover the powerful insights that form the bedrock for all business strategy consulting, brand strategy, and communications strategy. With 15 years of experience under his belt Jamie is a coveted strategic thinker with expertise spanning business transformation, communications strategy, digital transformation and customer experience. He is also no stranger of the podium, responsible for leading and delivering award winning strategies for many of the world’s most iconic brands.
Jamie Chadwick, Head of Strategy at The Maverick Group on why he thinks the obsession with brand values is flawed, and what organisations should do instead.
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