About

Jenny has over 20 years experience in international sales management across the media, advertising and creative technology industries. Jenny is Managing Director and Founder of the global leader in connected packaging, Appetite Creative. The creative technology studio unites brands with audiences through web app based interactive brand experiences.

Jenny has pioneered the integration of digital experiences into physical packaging, transforming it into a powerful marketing tool that drives consumer engagement and provides valuable data insights for brands. Under her leadership, Appetite Creative has developed groundbreaking connected packaging campaigns reaching millions of consumers worldwide, for global brands including Tetra Pak, AB InBev and Nestlé.

Her latest book released in September 2024, ‘Connected Packaging: The Game-Changing Marketing Tool’ was an industry first on the subject of connected packaging. Jenny’s comprehensive guide offers fresh perspectives on this rapidly evolving field.

Prior to launching Appetite Creative in 2015, she began her career at Microsoft as a senior member of the sales team, she then moved to UTarget and Oddcast leading business development. Latterly, she was sales director at EyeWonder/Mediamind and European commercial director at Adform.