Jenny has over 20 years experience in international sales management across the media, advertising and creative technology industries. Founder of multi award-winning creative technology studio Appetite Creative, her mission is to lead creative technology in digital advertising.
Prior to launching Appetite Creative in 2015, Jenny began her career at Microsoft as a senior member of the sales team, she then moved to UTarget and Oddcast leading business development. Latterly, she was sales director at EyeWonder/Mediamind and European commercial director at Adform.
An innovative and dynamic leader, in 2017 Jenny also founded Women's networking group, FemmeNiche bringing together, supporting and inspiring women from all backgrounds and industries. She is also an experienced judge for numerous leading industry awards and a respected authority on creative digital, brand solutions, advertising technology and effectiveness.
Interactive games, delivered via connected packaging, can help brands glean a unique and in-depth picture of consumer behaviour.
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