John joined 23red in 2014 and has since worked across a range of government and NGO behaviour change campaigns with a specialist in engaging and activating effective partnerships. Most recently he has led on improving journeys for disabled people for the Department for Transport’s ‘It’s everyone’s journey’ campaign and inspiring young people to become engineers for HM Government’s Year of Engineering campaign.
By John Coote
John Coote, Account Director at 23red on how simplicity, authenticity and purpose should be key priorities for brands hoping to reach millennials in this time of crisis.
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