Jonathan McCallum

Chief Strategy Officer George P. Johnson

About

Jonny has spent nearly 20 years working in the agency world, specialising in devising strategies to use sponsorships and experiences to sell brands’ products and services. During his 10-year tenure at Ogilvy Group, he was Head of Sport and Entertainment, and worked across a portfolio of brands including PUMA, AIG, Ford, YouTube, Barclays and UPS. Now at George P. Johnson (GPJ), Jonny is transforming the way that GPJ, an independent and creatively driven experience marketing agency, applies the principles of brand planning and strategy.


More from Jonathan McCallum