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Creativity is the currency that will differentiate brands
GenAI will help create opportunities for brands to create attention-grabbing campaigns that deliver results
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Juan Miguel Lapido has a career spanning over twenty years in the fields of service design, digital transformation, and design thinking. Prior to joining SunMedia in 2021, he held positions as a Design Lead at agencies such as CNX and at the portal ya.com. He then transitioned to the publishing sector, where he worked at Condé Nast as the Director of Digital Design.
Lapido's work has been recognized at the most prestigious industry festivals, including the Webby Awards, given to the best websites in the world, and the Lovie Awards, which acknowledge European excellence in the fields of culture, technology, and business.
Currently, he holds the position of Chief Creative Officer, leading the creation and development of creative projects for digital products and formats for brands.
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