Kam is a creative strategist with more than a decade’s experience working across Central Government and creative agencies and joined Feed in April 2020 as Lead Strategist. His CV reads like a who’s who of digital innovation, having worked at the likes of Iris Worldwide, ICF Next, and Kindred as well as the COI, HMRC, Cabinet Office and for 10 Downing Street. He is passionate about behavioural science and was responsible for Central Government’s adoption of the Mindspace model. He has his finger on the pulse of consumer behavioural trends, brand strategy and digital transformation which he has put to good use working across clients including: Adidas, eBay, Suzuki, BT, Vodafone, Talk Talk, BMW/Mini, Lloyds Banking Group, Scottish Widows, Ancestry, Home Office and Foreign Office. His experience spans both the public and private sector and is a natural problem solver and strategist who loves finding uncommon truths and working in an engaging and energetic style.
By Kam Phullar
It is time for a new customer journey and for retailers to evolve their all new ultimate omnichannel shopping experience, writes Kam Phullar, Lead Strategist at Feed.
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