Kara had editorial control over BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She also presented at our BITE LIVE events series and industry festivals in London and New York.
Real-life, wherever you live, is worth talking about. We need to feature more regional accents, show the inside of more homes, and travel north of the M25.
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Outdoor ads morphing as we move through a city is a polarising thought. Face recognition and location tagging already make it possible for advertisers to know who and where we are.
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Over the last century logos have evolved from complex designs to simple marks. Perhaps a changing, adaptable design is the future for brands to keep up with our rapidly moving, constantly innovating world.
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Mental health is not just an issue for social media companies. Anyone who brings images and messages to our screens should be thinking about these silent illnesses.
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How to design for the future, now. We all have the opportunity to make the future human centric. By taking action on the trends in the present, we have an opportunity to make the future we want to live in.
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Here, some of the attendees from socially-led creative agency We Are Social, share some of the trends that stood out for them over the last few days.
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Let’s demand characters that make us proud of who we are and where we come from. It’s time to say goodbye to the age of celebrity and hello to the year of the superhero.
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Politics took a backseat at this year’s Super Bowl as brands chose to spend most of their $5m+ budget on celebrities and good old family friendly entertainment.
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Ep 2: Can you link purpose with profit, money with meaning?
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A successful business can also be an ethical one. Transparent production processes are fundamentally changing how, where and by whom products are made.
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