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Case Studies
Case Study
Endura 'Project Heid'
Endura sought to drive awareness for its advanced helmet technology. We decided to tackle this challenge head-on by transforming the serious topic of brain injuries into a compelling mainstream narrative.
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Case Study
Elimin8Hate: A Campaign to Combat Discrimination
In partnership with Elimin8Hate, we created a first-of-its kind resource and developed the world’s first custom dictionary of Asian names containing more than 8,000 monikers from over a dozen countries.
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New Work
Campaign Against Living Miserably
By adam&eveDDB
This campaign displayed 6,929 birthday balloons, to raise awareness of youth suicide. Each balloon symbolised a young life lost to suicide a…
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New Work
Tourism Ireland
Our latest campaign for Tourism Ireland brings to life the origins of Halloween. The dramatic black-and-white film captures Ireland's eerie …
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New Work
F&F
By BBH London
The latest iteration in F&F Makes Fashion Sense platform kicks off with ‘Gail Force’, a 30-second film driven by the insight that we ask a l…
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New Work
CoppaFeel!
By adam&eveDDB
Given that 1 in 7 women in the UK will be diagnosed with breast cancer, this campaign shows how cancer can affect young women too. Featuring…
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Building Culturally Relevant Brands in 2024
Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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Industry Insights 2024
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
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Creativebrief unveils the trends shaping modern marketing
by Georgie Moreton
The Industry Insights 2024 report explores the topics on marketing leaders minds today
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#DiversityDrivesCreativity 2023 report
Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Power of Agency Brands: In Conversation with Agency Leaders
Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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The Pitch Positive Pledge: has there been a shift in behaviours?
Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Creativebrief’s latest report: The Future of the Pitch
Download our latest report on the future of the pitch
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Agency Insight Papers
Insights
Hypercycle - Gung Ho's Handbook. Navigate Culture in a Hyped-up World
Fuelled by a continuous churn of ‘microtrends’, short-term moments often have made it increasingly difficult to predict what is fleeting and what is here to stay. Our 2024 report explores how we arrived where we are, and how to make the best possible decisions both as brands and consumers. The report contains a collection of leading voices in these spaces to assess, un-confuse and reignite the need to nurture true originality and authenticity.
Insights
Embracing Imperfection
It’s not enough to say “our product does this” or “our brand stands for this,” brands need to create a world that invites interaction.In an overstimulating digital world, we're seeing brands embrace an 'entertain or die' mechanism for survival and vitality. Check out our latest thoughts on Embracing Imperfection, where our Cultural Strategist Ruby unpacks this shift in branded content and vitality.
Insights
Championing Our Future Talent by Rebecca Ziantoni
Rebecca Ziantoni from the business team and active member of McCann Manchester’s DE&I Council shares her thoughts on how we can all help champion future talent entering the industry. Rebecca’s thought provoking piece was prompted by a Bloom North panel event Rebecca attended on dismantling stigmas and promoting inclusivity in the workplace.
Insights
Expertise & Experience: What Customers Want From Premium Brands In 2024
Premium brands are having to juggle new factors like a changing audience and their values, how to provide better experiences, how to tell their stories better and how to be more relevant to an increasingly discerning clientele. Our new report explores what customers want from premium brands in 2024 and the new demands that have reshaped the luxury environment.
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Events
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Next Gen Influence: A new era of brand and creator collaboration
Hosted by We Are Social
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Next Gen Influence: A new era of brand and creator collaboration
Hosted by We Are Social
