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Case Studies

Case Study

Content Marketing For Waitrose

By Dentsu Creative

We have been a content partner to Waitrose & Partners for more than 20 years, creating quality content that redefines the role of food in customers’ lives. From the production of the category-leading Waitrose Food magazine through to web and social content and podcasts.

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Case Study

Play-Doh Parenting Is Messy

By PrettyGreen

A creative long-term through the line communications programme to drive brand affinity amongst a core target audience.

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Case Study

Peroni Nastro Azzurro: Driving Relevance as a Premium Brand

By Trouble Maker

Peroni Nastro Azzurro spent years cementing itself as the world's most stylish beer. However, as the very nature of premium changes from exclusive to inclusive, how can we evolve the brand's positioning without risking its status as a super premium brand and product?

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New Work

New Work

Gucci

By Dentsu Creative

To celebrate the launch of its winter collection, Gucci Vault invited seven influencers to snowy St. Moritz to champion their collection. …

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New Work

Uber Eats

By Mother London

A great new campaign from Uber Eats, that will be running throughout Ramadan. Each day, the ads are updated to reflect the time of sunset - …

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New Work

Serious Tissues

By VMLY&R

Serious Tissues, the UK’s first carbon neutral toilet roll, launches a special edition bathroom book, designed to bring to life the brand’s …

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New Work

Tencel

By Journey Further

Tencel are world leaders in sustainable wood fibres but they’re virtually unknown. That's what we changed. We created the ‘X’ campaign to sy…

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Creative Equals and Creativebrief launch RISE Trend Report

by Nicola Kemp

The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.

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Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’

by Georgie Moreton

Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.

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Our latest report - The future for brands and sustainability

Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first

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Agencies

Top 30's Agencies

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Agency Insight Papers

Insights

What Does Platform Innovation Look Like in 2023?

Social media is ever-changing. While usage keeps growing, trust issues are rising too, and time spent online has plateaued. Younger generations are turning towards communities rather than experts. They’re looking for inspiration over information. To adapt to this new context, platforms are constantly renewing their strategies and investing their efforts into forward-thinking offerings. Let’s take a closer look at the latest innovations on social media in 2023.

Insights

Influencers that use beauty filters are now out of fashion at Dentsu’s Gleam

Dentsu Creative's Gleam team is rallying brands to distance themselves from influencers using TikTok’s hyperrealistic touch-up filter, Bold Glamour. The article was originally published by The Drum.

Insights

Digitas UK CEO, Jennifer Berry, on the talent shortage in the advertising industry.

Jen says that we need to work with the younger generation and understand them not just as future talent and consumers, but as tastemakers of a digital-first society. Jen goes on to acknowledge that we need to demonstrate that the industry is open for anyone to thrive regardless of background and circumstances, and how our AnonCV tool can help by ensuring CVs are selected purely on merit.

Insights

Craving some sunshine after the cold? Check out our Expedia Rewards campaign!

We created ‘The Check-In, ’ a handy monthly travel update for all Expedia Rewards members. The Check-In combined wander-lust-inducing travel content with rewards points, data and dynamic ‘nudges’. Helping members better understand their Rewards points and be more inspired with where and how they could use them. Visit our website to learn more.


BITE trends & Insights

Voices

Recipe launches earthquake appeal

The campaign calls for donations for charity Ahbap.org to help rebuild following devastation in Turkey

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Hot Pick

VMLY&R tells the full story of menopause for Boots

The empathy fuelled print campaign underlines the power of creativity in the margins.

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Trend

What this new age of anxiety means for media and advertising

During a state of permacrisis brands must connect with audiences to support and provide valuable escapism

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Fuel Your Imagination

Dove invites consumers to take a stand against digital distortion

The beauty giant is calling on consumers to #TurnYourBack on the #BoldGlamour filter

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Events

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Prepare to Pioneer

Hosted by DEPT®

London
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Seichō London

Hosted by Dentsu Creative

London
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VMLY&R’s RE/IMAGINE Innovation

Hosted by VMLY&R