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by Bray Leino

Case Studies

Case Study

Bentley x The Surgeon

By Iris

We created a collaboration in craftmanship with Dominic Ciambrone (aka The Surgeon). The world’s leading creative sneaker customiser.

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Case Study

Adidas 'Ready for Sport'

By Iris

We wanted to help adidas create excitement for the return of sport. Our hero film launched via adidas employees’ social feeds, adidas’ global social channels and athlete’s accounts. With 169M views, it became adidas’ second most viewed campaign ever.

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Case Study

Wrap — Tackling Awareness and Accountability on Food Waste

By Smarts

People are in denial about how much food they waste at home. Through a dramatic visual stunt, we raised awareness of the issue and provided practical tips — reducing food waste in London by 11%.

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New Work

New Work

Temptations

By adam&eveDDB

The campaign taps into the insight that even the coolest of cats will go nuts for TEMPTATIONS Creamy Purrrr-ée treats, letting their cool ex…

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New Work

Sonic

By Havas Entertainment

To launch SEGA’s ‘Sonic Superstars’ game, we have created an experiential retail activation at Westfield London. The campaign is supported b…

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New Work

Rockshore

By M&C Saatchi

Diageo asked us to create a fame-driving piece of work with a “Refreshingly Irish” take on the festive season! Recognising Boxing Day (St S…

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New Work

Bertinet Bakery

By Nexus

We helped Bertinet Bakery develop a new brand proposition and launch its first national campaign. This culminated in a pop-up breakfast in b…

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Industry Insights 2023

Playing in culture, adventures in AI, and redefining value: here’s what’s on the minds of progressive brands right now.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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One year on, has the Pitch Positive Pledge changed adland behaviour?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

TIPS: Marketing and PR for bars and restaurants

We were tasked with putting Golazio, a brand-new Italia 90's themed bar on the map. Working closely with the owner, who has no previous hospitality experience, BIG little LDN needed to create and establish the Golazio brand and create talkability amongst the local community, football fans and the press in the run-up to its opening. So how can you replicate this growth for your own bar or restaurant and generate the footfall you need to stay open past year one?

Insights

The Food & Drink Report 2022

Two years after the Covid pandemic plunged the UK into national lockdowns, an end to restrictions and opening up of society has seen people re-emerge into the ‘new normal’. But while there might be a general enthusiasm around the return to regular socialising and largescale events, we see a lot of instability around consumer finances, availability of goods and people’s mindsets. The cost of living is a huge concern, as economic crisis and rise in energy prices eats into disposable income...

Insights

The 2021 Food & Drink Report

The fifth annual Food & Drink Report is based on exclusive consumer research and explores key trends in the behaviour and attitudes of UK shoppers. In 2021 – the year of Brexit, Britain’s exit from the EU is less of a concern for shoppers. Unsurprisingly, this year’s findings are overwhelmingly influenced by the Covid pandemic, with more trends emerging a year after the nation first went into lockdown.

Insights

What’s Ticking • Vol 3 (4)

This week, major brands continue to pause advertising X, President Biden joined Threads, and Hootsuite uncovers what we should be considering when building out our social strategies for 2024.


BITE trends & Insights

Voices

Gerety Awards announce jury for 2024

For the 6th edition of the awards over 40 different countries will be represented in the jury

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Trend

Brands must consider children’s safety online

Baroness Beeban Kidron OBE, speaking at the Conscious Advertising Network’s (CAN) Conscious Thinking Live event in London, lifts the lid on the industry’s biggest challenge.

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Thought Leadership

Crisis, comfort and resilience

Andy Coulson speaks with Nicola Kemp at the Alliance of Independent Agencies’ Festival of Happiness on coping with crisis

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Trend

Apple’s Fuzzy Feelings festive film showcases the power of creativity

The heartwarming spot from TBWA\Media Arts Lab follows friendship slowly blossoming between a grumpy boss and creative recruit

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Events

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Your exclusive invite to the birthday party of the year....

Hosted by Truant London

London
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AMAZON: HOLIDAY WRAP 2023

Hosted by VMLY&R

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Sport: Creativity With A Conscience

Hosted by House 337

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DEPT® 2024 Trends Forecast: Connectedness, Creativity & Culture

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DESTINATION 2025

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