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Case Studies

Case Study

Building a Billion Dollar Brand

By Spring Studios

Breitling needed to re-invigorate the brand which had lost relevance and credibility. To meet aggressive growth targets Spring carved a new brand platform by igniting it's core equity of purposeful action and infusing this with cultural relevance to drive desire.

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Case Study

Challenging brand perception with powerful partnerships and AI

By Exposure Promotions

Exposure recruited luxury cult streetwear brand, Aries, as the partner to refresh Malibu’s brand perception among a young ‘funstarter’ audience - using the magic of AI.

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Case Study

Reigniting love for Diet Coke

By Exposure Promotions

To re-engage and romance the brand's loyal fan base in their 40th anniversary year, Exposure appointed fashion icon Kate Moss as Diet Coke’s Creative Director - using Diet Coke as a canvas to inspire generations of loyal fans.

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New Work

New Work

Pukka

By Richmond & Towers

We had a clear job to do when Pukka decided to launch its vegan 'No Steak' pie and slice - get media excited. As for results: we reached 245…

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New Work

Sacred Grounds

By Wonderhood Studios

Keeping in the vision of St Anne's Church, Sacred Grounds seeks to create a space in which coffee & the community come together: embracing t…

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New Work

Organix

By The Ninety-Niners

To celebrate the launch of Organix new baby meals, we challenged parents to step into their baby’s shoes (and our giant highchair) and try t…

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New Work

Breitling

By Spring Studios

The global omni channel campaign for Breitling's navitimer collection draws on the brands equity within purpose and action. Themes of positi…

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#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

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Industry Insights 2023

Playing in culture, adventures in AI, and redefining value: here’s what’s on the minds of progressive brands right now.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

The Weber Forecast

This week's snippet from The Weber Forecast is authentic activism. Gen Alpha prefer to engage in digital protests on platforms like Roblox, for example the Virtual March to Retire Big Oil. Online offers a new form of activism which appeal to different personality types. Allowing more people to make protesting in more personal ways. There is a decrease in performative activism and a shift towards authentic, personally meaningful forms. Want more Forecast? Email [email protected].

Insights

The Weber Forecast

This week's snippet from The Weber Forecast is people struggle to quit nicotine, even though we know it is harmful. The UK banned disposable vapes, causing outcry among young people. "Zyn" pouches with nicotine are popular in the US. The shared experience and stress relief of smoking may be a draw for young people, they may be seeking calm amidst their restrained lifestyles. Want more Forecast? Email [email protected].

Insights

DIGITAL 2024 | Your ultimate guide to the evolving digital world

Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally. In a bumper year for digital milestones, social media users have passed the 5 billion mark, increasing by 266 million over the past year. The typical social media user now spends 2 hours and 23 minutes per day on their social platforms of choice, with activities ranging from shopping to connecting, entertaining to looking for information about brands.

Insights

Brand Elevation in the New Era of Luxury

Spring believe that brand marketing isn’t just the mandate ‘du jour’, it’s essential to growth performance. Whether a mass, premium or luxury player, there’s opportunity to elevate the audience experience of your brand: raising distinction, connecting more deeply to consumers’ communities and driving relevance in culture. Discover in this paper, Spring's 5 principles of brand elevation.


BITE trends & Insights

Thought Leadership

IWD needs communication through demonstration

We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day

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Fuel Your Imagination

BBH Singapore redefines employee experience with wearable values

The ‘Second Skin’ project saw the agency turn the employee handbook into a rain coat

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Fuel Your Imagination

Mastercard and The Brit Awards celebrate the next generation of creative talent

Mastercard is marking its 26th year as headline sponsor of the awards

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Hot Pick

Wieden+Kennedy London brings the world of gaming into reality

SeedSaga bridges the gap between the virtual and the real life, enabling gamers to ‘touch grass’

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Events

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Make My Day, Will Scougal | DEV World, Amsterdam

Hosted by We Are Social

Netherlands
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AI is coming for you

Hosted by Manifest

London
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Global Digital Report 2024

Hosted by We Are Social

London
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From Public Outcry to Legal Change - The Role of Media & Marketing

Hosted by Crispin Porter Bogusky

London
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Siegel+Gale Simplicity Series Breakfast

Hosted by Siegel + Gale

London