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Case Studies

Case Study

Black Arsenal Untold

By Weirdo

The impact of Black supporters' on the culture of Arsenal FC is undeniable, but often undocumented. So this Black History Month, we helped archive this untold history. By collecting and sharing stories from Black supporters, tales at risk of being lost forever are now preserved.

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Case Study

We Are Family

By adam&eveDDB

Celebrating the joyful reality of family teatime with a long-term brand platform "We Are Family".

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Case Study

'This Is How We Do It' for Xbox

By McCann London

To launch Xbox’s Adaptive Joystick and Thumbstick Toppers, McCann London created the "This is How We Do It" campaign with an inclusive focus on accessibility. Unveiled at Gamescom, the campaign spotlighted individuals with limited mobility experiencing gaming in their unique ways

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New Work

New Work

Beats by Dre

By Uncommon Creative Studio

Shot in the picturesque Norwegian woods, Beats by Dre's new spot featuring Erling Haaland celebrates the athlete’s quirks, in all their oddn…

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New Work

Ford

By Wieden+Kennedy London

Charge Around The Globe is a 3-part docu-series following record-breaking traveler Lexie Limitless as she drives 30,000+ km across 6 contine…

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New Work

Barclays

By BBH London

Barclays latest iteration of its 'Make Money Work For You' brand platform, created by BBH London, explores the idea that the public's relati…

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New Work

Tesco

By BBH London

Tesco is sprinkling some of the magic of its ‘Helping Feed Your Christmas Spirit’ campaign into the real world with gingerbread-themed brand…

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Industry Insights 2024 Vol. 2

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

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Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agency Insight Papers

Insights

Building Communities with Charlie Dark, MBE

DJ pioneer, community builder, and proud father, Charlie Dark MBE, steps into the spotlight with Truant to share his journey of bringing people together. While "community” has become a real buzzword, for Charlie, it’s been a lifelong mission. His work has and is uniting people both on the dancefloor and in the streets. As the founder of Run Dem Crew, a London-based running community, Charlie has impacted countless lives through the power of movement and positivity, earning an MBE along the way.

Insights

AI Impact Report 2024

We created the 2024 AI Impact Report, our new global research into consumer perceptions and behaviours. With over 7000 respondents across 5 countries, this report will provide valuable insights into the evolving landscape of Generative AI and voice-activated technology.

Insights

Creative Strategies for Magnum (Podcast episode)

In the new episode of Kantar's podcast 'Future Proof', LOLA's Head of Planning, Camilla Facin talks about the transformative role of creativity in tackling Magnum's business challenges. She is joined by Denise Verkaik-van Strien , Senior Global Marketing Manager at Magnum and and Vera Sidlova, Global Creative Thought Leadership Director at Kantar. Discover how we harness consumer insights and innovative strategies to turn business problems into compelling, human-centric campaigns.

Insights

Truth Reimagined. An Introduction.

The marketing landscape has become complex, often turning culture into a buzzword. Many are caught up chasing trends, confusing viral moments with true cultural movements, which stifles creativity and clouds our understanding of the communities we should be speaking to. At Gung Ho, we believe it’s time is now to usher in a renewed sense of creativity, truth and cultural reimagining. Our mission has always been to reimagine and redefine what brands can contribute to culture.


BITE trends & Insights

Hot Pick

JD celebrates family in all its forms at Christmas

The campaign from Uncommon holds a mirror up to British culture to portray an authentic Christmas filled with personal traditions.

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Trend

Nigella Lawson launches Greggs’ first Christmas advert

Leaning into British culture, the festive spot aims to give Greggs a bigger slice of consumers’ Christmas spending.

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Thought Leadership

How can Christmas advertising better embrace the shift towards underconsumption?

In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.

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Voices

SheSays marks Equal Pay Day with manifesto launch

Inclusivity, diversity and flexibility aren’t at the levels they need to be if we are to meet the evolving needs of a diverse workforce.

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Events

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Think Forward 2025: The Liveable Web

Hosted by We Are Social

London
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Sport Sponsorship: From Branding to Brand Building

Hosted by House 337

London
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Game Changers: Essential Brand Toolkit for Engaging Women

Hosted by Iris

London
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The Future of F&B Content: An Immersive, Tech-Driven Culinary Experience

Hosted by THG Studios

Altrincham