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by The&Partnership

Case Studies

Case Study

BMW - Digital Transformation

By Critical Mass

A start-from-scratch redesign for an automative icon.

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Case Study

Bizpiphany!

By Critical Mass

How we're demonstrating that small business success starts when you embrace the truth—no one can do it all.

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Case Study

European Wax Centre - Global Creative Lead

By Critical Mass

As agency of record, we're pushing the European Wax Center brand to new creative heights so that guests have a reason to explore, engage, shop, book, and keep coming back.

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New Work

New Work

European Wax Centre

By Critical Mass

Our solution was Hotline Ping—a name that referred to both the “emergency service” we were creating and the digital channels where it would …

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New Work

Intuit Quickbooks

By Critical Mass

How we're demonstrating that small business success starts when you embrace the truth—no one can do it all. Enter, the “Bizpiphany.” It’s th…

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New Work

Goodcell

By Critical Mass

At first, GoodCell wanted us to redesign their website. As we dove into their business, industry, and consumer research, we realized that be…

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New Work

IWC

By The 10 Group

10 helped IWC reach it's next generation of customers by engaging with Gen Z gamers, influencers and ambassadors.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Creative Equals and Creativebrief launch RISE Trend Report

by Nicola Kemp

The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.

Download it now!

Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’

by Georgie Moreton

Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.

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Our latest report - The future for brands and sustainability

Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first

Read more and download

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

AI Roadmap

Artificial Intelligence is one of the hottest topics in the marketing world right now, but it’s easy to get lost in the plethora of new features being introduced and tricky to understand where it can add value to your business. Read on as we explore the areas of performance marketing, customer servicing and creativity in more detail to to identify the immediate opportunities your brand can tap into, as well as looking ahead to the future of AI for brands.

Insights

Beyond the Box Tick - An Action Plan for Representation

When it comes to representation, it's time to double down on advancing the inclusion agenda. In collaboration with five industry experts, we've identified key insights and built an action plan to increase representation.

Insights

Think Forward 2023 - https://thinkforward.wearesocial.com/

The future is less like looking through a telescope, and more like looking through a kaleidoscope: many diverse fragments, not one single vision. In this fragmented space, every user is carving out their own way, own niche, their own world. Brands have learned best practices for a world that’s polarised, but what about a world that's atomised? In Think Forward we'll take a deep dive into the trends that are set to shape the digital landscape over 2023.

Insights

Understanding the power of experimentation and A/B testing

Data-driven A/B testing and experimentation isn't just for high-traffic websites. In fact, Jonny Longden explains how it's easier for startups to adopt this way of working and if done right, it will lead you to success much faster. This white paper will give you the knowledge and tools to understand how to successfully run your own A/B testing, regardless of low website traffic.


BITE trends & Insights

Trend

Niche communities: how the Reddit Wild West could be won

With 430 million active users a month, Reddit is fertile territory for brands who are considering a revamp in their marketing strategy.

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Fuel Your Imagination

Louis Vuitton paints the town in Kusama polka dots

The launch of Louis Vuitton x Yayoi Kusama collaboration has seen the artist take over Harrods façade

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Trend

In testing times, the pursuit of passions provide moments of joy

How brand can communicate with consumers during difficult economic times

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Thought Leadership

5 learnings from LEAD

At the Advertising Association, The IPA and ISBA’s annual summit, LEAD, talent, trust and sustainability were top of the agenda.

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Events

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What's Moving the Nation?

Hosted by TMW Unlimited

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Reimagining Brit(ish)ness

Hosted by Crispin Porter Bogusky

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Global Digital Report 2023

Hosted by We Are Social

London
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How an ‘Outperformer’ mindset will see brands through turbulent times

Hosted by Iris

London
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An evening celebrating International Women's Day with Caitlin Moran

Hosted by Crispin Porter Bogusky