by AMV BBDO
We have been a content partner to Waitrose & Partners for more than 20 years, creating quality content that redefines the role of food in customers’ lives. From the production of the category-leading Waitrose Food magazine through to web and social content and podcasts.
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By PrettyGreen
A creative long-term through the line communications programme to drive brand affinity amongst a core target audience.
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Peroni Nastro Azzurro spent years cementing itself as the world's most stylish beer. However, as the very nature of premium changes from exclusive to inclusive, how can we evolve the brand's positioning without risking its status as a super premium brand and product?
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To celebrate the launch of its winter collection, Gucci Vault invited seven influencers to snowy St. Moritz to champion their collection. …
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A great new campaign from Uber Eats, that will be running throughout Ramadan. Each day, the ads are updated to reflect the time of sunset - …
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Tencel are world leaders in sustainable wood fibres but they’re virtually unknown. That's what we changed. We created the ‘X’ campaign to sy…
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by Nicola Kemp
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by Georgie Moreton
Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.
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Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first
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Social media is ever-changing. While usage keeps growing, trust issues are rising too, and time spent online has plateaued. Younger generations are turning towards communities rather than experts. They’re looking for inspiration over information. To adapt to this new context, platforms are constantly renewing their strategies and investing their efforts into forward-thinking offerings. Let’s take a closer look at the latest innovations on social media in 2023.
Dentsu Creative's Gleam team is rallying brands to distance themselves from influencers using TikTok’s hyperrealistic touch-up filter, Bold Glamour. The article was originally published by The Drum.
Jen says that we need to work with the younger generation and understand them not just as future talent and consumers, but as tastemakers of a digital-first society. Jen goes on to acknowledge that we need to demonstrate that the industry is open for anyone to thrive regardless of background and circumstances, and how our AnonCV tool can help by ensuring CVs are selected purely on merit.
We created ‘The Check-In, ’ a handy monthly travel update for all Expedia Rewards members. The Check-In combined wander-lust-inducing travel content with rewards points, data and dynamic ‘nudges’. Helping members better understand their Rewards points and be more inspired with where and how they could use them. Visit our website to learn more.
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