by House 337
Smarter Contracts is a privacy tech company and the owners and creators Pulse, a consent management platform built using blockchain and machine learning. As a rapidly growing start up, with Pulse® at its core, Smarter Contracts had invested the majority of their time building
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To give the crowdfunding campaign the best possible chance of success, Better Nature needed to increase their email subscriber database and increase traffic to the website and social media channels by securing PR coverage.
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Our start-up client approached us with a brief to shake up the highly-saturated and slightly worthy herbal tea category with a strong and distinctive new brand.
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To mark the one-year anniversary since the invasion of Ukraine, the UK held a minute's silence to show support and remember the lives that h…
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The campaign, created in partnership with McCann focuses on explaining that Royal London is customer owned and what that means for its custo…
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Launching the UK’s biggest driving school on TikTok – we secured earned influencer partnerships and produced creative content to help young …
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by Nicola Kemp
The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.
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by Georgie Moreton
Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.
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Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first
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As marketeers, we are used to having our finger firmly on the pulse of industry trends, constantly pulling inspiration from successful campaigns to drive our own work. But it’s always a welcome opportunity when an event challenges us to think about going against the grain and breaking away from industry norms. More specifically, how brands can use their strategy to disrupt the norm and affect positive change. So, what are the ingredients for effective industry disruption?
This is the first article of McCann London’s Atomic Soup series. A collection of sharp provocations and quirky insights written off the back of their creative brainstorm sessions, Atomic Soup. Fuelled by diversity of thought and blended with cultural truths from their global network, Atomic Soup is an accelerated swarm designed to generate ideas that catch fire in culture and build brands. In this session, led by planner Jo Costello, the McCann network explored the ick epidemic.
The Truth About Gen Z places lived experience at the heart of its analysis. With over 30,000 participants across 26 different markets, our proprietary data represents a truly global investigation into Gen Z culture. And backed by our new Gen Z Anthropologist Network—a global collective of young, impassioned voices acting as our eyes and ears on the streets—this study offers intimate and varied perspectives from the generation that we’re all closely watching.
The Truth about a Well World is a global initiative that aims to build a world in which everyone can thrive. The cornerstones of the Well World initiative are two recent Truth Central studies, The Truth about Wellness and The Truth about Sustainability. We have coupled together these studies because we believe the two topics are inextricably linked: a healthy population is dependent on a thriving planet, and a thriving planet is dependent on a healthy population.
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