Creativebrief homepage

Feeding curious minds and opening new doors for progressive brands

Find out how
JD Williams

by House 337

Case Studies

Case Study

B2B Brand Strategy

By BIG little London

Smarter Contracts is a privacy tech company and the owners and creators Pulse, a consent management platform built using blockchain and machine learning. As a rapidly growing start up, with Pulse® at its core, Smarter Contracts had invested the majority of their time building

Read More
Case Study

Better Nature - Crowdfunding Campaign

By BIG little London

To give the crowdfunding campaign the best possible chance of success, Better Nature needed to increase their email subscriber database and increase traffic to the website and social media channels by securing PR coverage.

Read More
Case Study

Flavour Head: Infusing the tea category with cocktail-inspired flavours

By Missouri Creative

Our start-up client approached us with a brief to shake up the highly-saturated and slightly worthy herbal tea category with a strong and distinctive new brand.

Read More

New Work

New Work

The Cabinet Office

By TMW Unlimited

To mark the one-year anniversary since the invasion of Ukraine, the UK held a minute's silence to show support and remember the lives that h…

Read More
New Work

Royal London

By McCann Manchester

The campaign, created in partnership with McCann focuses on explaining that Royal London is customer owned and what that means for its custo…

Read More
New Work

RED Driving School

By The PHA Group

Launching the UK’s biggest driving school on TikTok – we secured earned influencer partnerships and produced creative content to help young …

Read More
New Work

Arsenal FC

By Weirdo

Launching the 23/24 Arsenal Home Kit with a tribute to togetherness. Forever Arsenal speaks to the renewed energy of the football club's sup…

Read More

Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Creative Equals and Creativebrief launch RISE Trend Report

by Nicola Kemp

The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.

Download it now!

Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’

by Georgie Moreton

Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.

Find out more

Our latest report - The future for brands and sustainability

Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first

Read more and download

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Advertising against the grain: how brands can effectively cause industry disruption

As marketeers, we are used to having our finger firmly on the pulse of industry trends, constantly pulling inspiration from successful campaigns to drive our own work. But it’s always a welcome opportunity when an event challenges us to think about going against the grain and breaking away from industry norms. More specifically, how brands can use their strategy to disrupt the norm and affect positive change. So, what are the ingredients for effective industry disruption?

Insights

You Can Run, You Can Hide, But You Can’t Escape “The Ick”

This is the first article of McCann London’s Atomic Soup series. A collection of sharp provocations and quirky insights written off the back of their creative brainstorm sessions, Atomic Soup. Fuelled by diversity of thought and blended with cultural truths from their global network, Atomic Soup is an accelerated swarm designed to generate ideas that catch fire in culture and build brands. In this session, led by planner Jo Costello, the McCann network explored the ick epidemic.

Insights

The Truth About Gen Z

The Truth About Gen Z places lived experience at the heart of its analysis. With over 30,000 participants across 26 different markets, our proprietary data represents a truly global investigation into Gen Z culture. And backed by our new Gen Z Anthropologist Network—a global collective of young, impassioned voices acting as our eyes and ears on the streets—this study offers intimate and varied perspectives from the generation that we’re all closely watching.

Insights

The Truth About A Well World

The Truth about a Well World is a global initiative that aims to build a world in which everyone can thrive. The cornerstones of the Well World initiative are two recent Truth Central studies, The Truth about Wellness and The Truth about Sustainability. We have coupled together these studies because we believe the two topics are inextricably linked: a healthy population is dependent on a thriving planet, and a thriving planet is dependent on a healthy population.


BITE trends & Insights

Trend

Why collaboration is key to driving action with child online safety

Brands must do more to ensure children are safe in an ever expanding tech landscape

Read More
Read More
Fuel Your Imagination

Paramount Pictures stages Optimus Prime BFI IMAX 3D take over

Ocean Outdoor DeepScreen 3D technology the visual brings the Transformers world to life

Read More
Read More
Interviews

‘Change brings fresh energy’

Haifa Barbari, EVP Strategy and Innovation at Dialect on why getting uncomfortable is vital for innovation

Read More
Read More
Fuel Your Imagination

Wild Africa Fund brings to life the threat of illegal poaching

The campaign, created by Grey London, highlights the threat of poaching to endangered species.

Read More
Read More

Events

Read More / RSVP

Liberation Lessons from Shaken Udder

Hosted by Red Lion PR

London
Read More / RSVP

Zone Book Club: 'Future-Proof Your Business' with Tom Cheesewright

Hosted by Zone