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Case Studies

Case Study

Covid-19 Phase One: Hands, Face, Space

By MullenLowe Group UK

Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.

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Case Study

Covid-19 Phase Two: Covid-19 App

By MullenLowe Group UK

Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.

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Case Study

Covid-19 Phase Three: Vaccination

By MullenLowe Group UK

Never was being a force for good more important than when Covid-19 hit in March 2020. We were appointed by the UK Government to develop and deliver an ongoing series of multi-channel public-information communications in an unprecedented climate.

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New Work

New Work

Co-op

By MullenLowe Group UK

Co-op’s 2022 Christmas Advert was not a traditional, multi-million-pound advert. Instead, the retailer showcased its partnership with Your L…

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New Work

Chapter Zero

By MullenLowe Group UK

A targeted campaign for Non-Executive Director (NED) membership organisation, Chapter Zero, calling on directors to develop net zero transit…

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New Work

Oriental Bank

By Yonder

We’re delighted to share the launch of “Yes I Can”, the new brand campaign for our friends at Oriental Bank. Together, we captured the stori…

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New Work

Positive About Down Syndrome

By VMLY&R

The start of a new life should be a positive experience. But if your child is diagnosed with Down syndrome, it’s not. Current healthcare pro…

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Creative Equals and Creativebrief launch RISE Trend Report

by Nicola Kemp

The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.

Download it now!

Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’

by Georgie Moreton

Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.

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Our latest report - The future for brands and sustainability

Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first

Read more and download

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Agency Insight Papers

Insights

Why's social got so serious?

With ever-changing formats, large volumes of video content and keyword-led copy required, as well as algorithms to conform to, how did social go from being something fun to becoming so serious, and how do we navigate it? How do we ensure our content is still creative yet able to cut through all the rules of social marketing? Brand contributions include Sony Pictures Entertainment, The Hut Group (THG), Deloitte Digital, Channel 4, Guinness World Records and Oddbox.

Insights

Has the World Cup made fools of everyone?

With the World Cup starting in just 3 days, Jamie's piece in Campaign Magazine UK looks at the challenges for brands, and the muddled responses and opinions surrounding Qatar 2022. "...the World Cup debate and the different stances that many have taken, shows serious levels of hypocrisy and contradiction."

Insights

If personalisation on social is virtually impossible, should advertisers focus more on creative optimisation?

Everybody knows the average person is bombarded with thousands of ads a day. Reaching the right people in the right place at the right time – and then grabbing their attention – is only half of the job. Let’s take a look at how achievable personalisation is and whether a sophisticated ‘test and learn’ approach of optimisation could be more effective in the quest for social success.

Insights

Culture of Trust

In a post-truth era, trust has never been more important. This research analyses how trust is built amongst Gen Z and provides a new cultural framework that brands can employ to gain the trust of young people.


BITE trends & Insights

Trend

Going all out with Gen Z this Christmas

For a generation that has grown up largely in crisis, fun and humour is important

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Fuel Your Imagination

Heartwarming National Lottery love story highlights the joy of winning

The spot from adam&eveDDB combines love and the lottery as two games of luck

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Trend

The New Dimension in OOH

Optical illusions, sci-fi holograms and fake news – the crazy new world of 3D in OOH

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Fuel Your Imagination

Paddy Power asks where were you in 22?

The Christmas campaign from Droga5 sees football and Christmas festivities collide

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Events

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Breakfast with Virtue: Check Ins at Check Out, powered by VICE Media Group

Hosted by Virtue

London
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The World Turned Upside Down: How to navigate your brand through turbulent economic times

Hosted by adam&eveDDB

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Think Forward 2023: Fragmented Futures

Hosted by We Are Social