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American Express

by Dentsu Creative

Case Studies

Case Study

B2B Brand Strategy

By BIG little London

Smarter Contracts is a privacy tech company and the owners and creators Pulse, a consent management platform built using blockchain and machine learning. As a rapidly growing start up, with Pulse® at its core, Smarter Contracts had invested the majority of their time building

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Case Study

Better Nature - Crowdfunding Campaign

By BIG little London

To give the crowdfunding campaign the best possible chance of success, Better Nature needed to increase their email subscriber database and increase traffic to the website and social media channels by securing PR coverage.

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Case Study

Flavour Head: Infusing the tea category with cocktail-inspired flavours

By Missouri Creative

Our start-up client approached us with a brief to shake up the highly-saturated and slightly worthy herbal tea category with a strong and distinctive new brand.

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New Work

New Work

Pepsi Max

By ignis

Sales driving activation across Co-op stores and the On-Trade bringing Pepsi Max's music and festival association to life. Offering shoppers…

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New Work

OPPO

By Sid Lee

Our new UEFA Champions League Final campaign for OPPO - leveraging the historic 'Miracle of Istanbul' Final from 2005 - to show miracles don…

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New Work

Ocean Spray

By Media Bounty

Our latest work for Ocean Spray, making a splash across VOD, social and digital now. Be Your Best, Part 2 - with extra added thirst appeal. …

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New Work

TSB Bank

By McCann London

We launched a new brand campaign for TSB. Starring new brand character Tiny, the campaign reassures people that the financial elephant in th…

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Creative Equals and Creativebrief launch RISE Trend Report

by Nicola Kemp

The report, which is designed to amplify the voices and insights of the flagship conference, is free to access.

Download it now!

Virgin Atlantic and Lucky Generals share how to ‘See The World Differently’

by Georgie Moreton

Annabelle Cordelli, Vice President Global Brand and Marketing at Virgin Atlantic and Alice McGinn, Senior Planner at Lucky Generals on striking the balance between purpose and joy in marketing.

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Our latest report - The future for brands and sustainability

Access our latest report on the future for brands and sustainability where we ask 50 senior brand marketers for their take on leading a greener recovery and putting the climate first

Read more and download

Agencies

Top 30's Agencies

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Agency Insight Papers

Insights

Intro to Gen Z Paradoxes

Investigating this power generation in cities with high Gen Z populations and fast-growing economies: Manchester, Mumbai, Lagos, Nigeria; Houston, and Shenzhen, we uncovered a paradox. Gen Z claim to seek out brands reflecting their own values, but there is a real disconnect between what they say and how they buy. Across three categories – food & drink, technology and fashion – our research confirms there’s a gap open for brands to jump into and grow.

Insights

Beyond the Climate Bubble

Meet the Persuadables: the 69% of the UK population that hold the key to unlocking growth for sustainable goods and services. Too often, brands fall into the trap of targeting the 'ethical consumer' - just 14% of the UK population. If we want to see growth, it’s time to look elsewhere. Enter the Persuadables - the 69% of consumers that believe in climate change but are yet to start shopping sustainably. To download the full report, head to: https://mediabounty.com/beyond-the-climate-bubble/

Insights

Let's Kill The Attempts To Be Worthy And Embrace Entertainment

Sometimes a brand's meaningful role is to provide joy, escapism and entertainment.

Insights

Sandie Dilger's cultural "cliff notes" for brands

In the face of cultural complexity, our cultural intelligence unit here at TBWA, Backslash, recently launched their 2023 Edges as a way to codify the chaos and map out a strategic blueprint for the future. Acting as her cultural “cliff notes”, our CSO, Sandie Dilger, shares her five key takeaways for brands as we look to start planning for 2024.


BITE trends & Insights

Interviews

‘Change brings fresh energy’

Haifa Barbari, EVP Strategy and Innovation at Dialect on why getting uncomfortable is vital for innovation

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Fuel Your Imagination

Wild Africa Fund brings to life the threat of illegal poaching

The campaign, created by Grey London, highlights the threat of poaching to endangered species.

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Voices

UK Black Pride exposes the dangers of misinformation about Trans people

16th Century Life Expectancy highlights Trans people’s ongoing struggles and asks for improved rights to healthcare.

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Voices

Industry rallies to support Suki’s Steps

Entrepreneur and industry leader Suki Thompson launches 'Suki’s Steps' charity drive for Macmillan Cancer Support.

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Events

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Liberation Lessons from Shaken Udder

Hosted by Red Lion PR

London
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Zone Book Club: 'Future-Proof Your Business' with Tom Cheesewright

Hosted by Zone