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by Quiet Storm
Case Studies
Case Study
Jaffa Cakes 'We're a cake. You Biscuit'
By TBWA\London
It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and for all that Jaffas are indeed cakes (obviously). After all, clue’s on the box, bruv. Brought to life through OOH, social, PR and earned media.
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Case Study
Formula E 'Electrifying a growing sports franchise'
Taking Formula E beyond the boundaries of motorsport and into a world lifestyle and entertainment, hosting the world's most famous faces, in some of the world’s most iconic cities to supercharge its profile.
Read MoreNew Work
New Work
Temptations
By adam&eveDDB
As research reveals that cat owners poke fun at their cats’ independence and coolness, our campaign plays on common pop culture tropes to po…
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New Work
Jaffa Cakes
By TBWA\London
It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and for all that J…
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New Work
Aqua Card
By Mr.President
We talked to real existing customers about the their credit journey with Aqua Card, while Deep-Neural-Technology tracked their emotions in r…
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New Work
AXE
To launch AXE’s ‘Fine Fragrance Collection’ in Spain & Latin America, we created a music video in collaboration with DJ and Producer, Bizara…
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Industry Insights 2024 Vol. 2
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
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Building Culturally Relevant Brands in 2024
Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
Catch up now
Creativebrief unveils the trends shaping modern marketing
by Georgie Moreton
The Industry Insights 2024 report explores the topics on marketing leaders minds today
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#DiversityDrivesCreativity 2023 report
Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Power of Agency Brands: In Conversation with Agency Leaders
Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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The Pitch Positive Pledge: has there been a shift in behaviours?
Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Creativebrief’s latest report: The Future of the Pitch
Download our latest report on the future of the pitch
Download the reportAgencies
Agency Insight Papers
Insights
How Real People feel about...electric cars
Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all been in the headlines in 2024. Electric Cars were once symbols of the future. So why aren’t we more excited now they are here? We spoke to some real people from across the country, to find out what they really think about EVs. And provide insights to help those involved in marketing the transition.
Insights
How Real People feel about...The Olympics
They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons say they are interested in the Olympic games (YouGov*). That said, in the same survey 57% said they’d rather attend them than a Taylor Swift concert. We spoke to some real people around the country to understand how they feel about the greatest show on earth (the games…sorry, Taylor).
Insights
Future Mum 2035
The next generation of parents will be from the much-discussed Gen Z. How will the world that they have grown up in shape their views of parenting? What societal trends will impact their choices when they're raising children? And what what are the implications for baby and toddler brands? We interviewed some 16-28 year olds to find about their hopes and expectations for the future. And we dug into lots of existing reports and data sources to construct a picture of parenting in the 2030s.
Insights
The Play Book: Family Festive Edition
Our new Play Book is an insights-driven, deep dive into how marketers can capitalise on children's significant influence over brand discovery and purchasing intent. Here at PrettyGreen, we’re experts in campaigns that connect with families. We’ve worked with household names like Hasbro, The Entertainer, and Nintendo not to mention those infamous John Lewis Christmas campaigns. We know all about marketing to parents.
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