Hot Pick
easyJet, 'Look&Book' by VCCP
What really drives people to chose a destination? The culture? The people? The food? Or perhaps the desire to post those perfect, envy driving Instagram pics?
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Kara had editorial control over BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She also presented at our BITE LIVE events series and industry festivals in London and New York.
More from Kara Melchers
BITE Focus
BITE LIVE 2018: From Insight to Action
Adventurers, authors, activists, and of course advertising. The stage was set for BITE LIVE 2018 to be a mind-opener. The day promised a look at the industry through different eyes.
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Hot Pick
Audible, 'Listen Up' by Drum
The growing popularity of podcasts and audio books means our stories can now accompany us in the car, doing the house work and even at the gym.
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BITE Focus
Perfect podcast partnerships
Listening to a podcast is an intimate experience. So, unsurprisingly this attention has made it an increasingly attractive proposition to advertisers.
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Interviews
Ben Whattam, Founder & Managing Partner, Keko London
“It’s not necessarily going to be a complete move to the one-stop-shop, but the consolidation and rise in choice for clients looking for a simplified approach is going to change the landscape."
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Fuel Your Imagination
WGSN and Coloro 5 key colours for S/S 2020
Over the course of five weeks WGSN and its sister company Coloro have released five key colours for S/S 2020, through a series of inspirational videos.
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Thought Leadership
BITE LIVE 2018
Not every marketing event gives you the Queen of Shops and a BAFTA-nominated screenwriter in the same room. When one does, you know it’s unmissable!
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BITE Focus
In love with animation
Whether it’s Disney, Pixar or Studio Ghibli, animation is storytelling unbound by time or reality, that transcends all ages and cultures. Time to abandon the restraints of reality.
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Trend
Escape the war room
From elevating the voice of the LGBT+ community to a Halloween stunt and a chicken crisis, forget war, these tactical ideas are striving for peace, entertainment and a well-executed apology.
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BITE Focus
Cannes Lions 2018
I know what you’re thinking, not another Cannes round-up, but don’t stop reading now. We’ve been super helpful and have pulled the most talked about work and key speakers into 5 useful trends that you can use for your own planning.
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BITE Focus
Nudgestock 2018
From biomimicry to collective intelligence, the speakers at Nudgestock delivered a similar message, that the world as a whole is greater and more fascinating than the sum of its parts.
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