Kara Melchers

Managing Editor, BITE Email Kara Melchers

About

Kara has editorial control over BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She also presents at our BITE LIVE events series and industry festivals in London and New York. Get in touch if you’re working on an interesting project.


More from Kara Melchers

Fuel Your Imagination

56 Black Men

By Kara Melchers

56 Black Men challenges the stereotype of the hooded black man. Featuring powerful photographs of black men from trainee surgeons to choreographers, the project doesn’t ask us to think about what is outside of the hood, but what is underneath it.

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Trend

Book an appointment with the Brand Therapist

By Kara Melchers

One in 10 children have a diagnosable mental health disorder according to data from the charity Young Minds. In a sector that’s underfunded, there’s an opportunity for brands to fill the gap. If done in the right way of course.

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Thought Leadership

The Future of Social Activism

By Kara Melchers

Key take-outs from MSL's morning event where speakers from Innocent, Taylors of Harrogate, and Oracle discussed why everyone should be talking about purpose-led comms.

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BITE Focus

Super Bowl 2019

By Kara Melchers

This year we watched robots struggle with their emotions, a Game of Thrones dragon burn down a Bud Light jousting tournament and Andy Warhol eat a Whopper. Read below for our take on the trends to have emerged from the Super Bowl 2019.

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BITE Focus

LEAD 2019

By Kara Melchers

Highlights from the summit that brings together leaders in politics and advertising to discuss and debate issues shaping the year ahead.

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Interviews

Florian Alt, Vice President Global Brand Communications, adidas Football

By Kara Melchers

"For me, when other brands are starting to enter your ground, you need to leave it and embark on the next journey."

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Hot Pick

Family Action 'Family Monsters' by And Rising

By Kara Melchers

Three in four adults in Britain, almost 38 million people, say their close family is under pressure. This thought-provoking film depicts animated ‘monsters’ looming around families to symbolise the overbearing nature of every-day, unresolved pressures in family life.

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Fuel Your Imagination

'World's first' vegan hotel suite

By Kara Melchers

Bompas & Parr creates the ‘world's first’ vegan guest suite inside Hilton London Bankside. Dressed exclusively in plant-based materials, the room has no leather, wool or feathers throughout its interior.

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Trend

Time for bed: Our new obsession with sleep

By Kara Melchers

We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.

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Fuel Your Imagination

Pinterest 100: The top trends for 2019

By Kara Melchers

From travelling by bus to DIY goat soap. Growing your own avocados to men’s sling bags and lilac tinted hair. These are the 2018 trends set to continue this year.

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Hot Pick

HSBC UK 'We are Not an Island' by J. Walter Thompson

By Kara Melchers

There’s a growing pressure for companies to have a voice when it comes to issues that are important to their customers. HSBC has made a bold statement with its latest campaign. But did it go far enough?

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Fuel Your Imagination

Backdrop paint

By Kara Melchers

Who knew that the humble paint industry was itself in need of a makeover? Well, come to think of it, probably all of us. You need a tool (or a spoon) to open the lid, there’s no pouring spout and the can rusts if it’s left in the shed. Which let's face it, it always is.

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BITE Focus

Best of BITE 2018

By Kara Melchers

It’s been a great year for BITE including a new look editorial page, our best BITE LIVE yet and contributions from some of the most creative, passionate and brilliant folks in the industry. To give you a flavour here’s our round up of the most viewed articles from each month.

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Trend

Brand activists, choose your words wisely

By Kara Melchers

We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.

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Fuel Your Imagination

Massive Attack's 'Mezzanine' DNA album

By Kara Melchers

To celebrate the 20th anniversary of Massive Attack’s pioneering album Mezzanine, the Bristol dance act have another world debut: the first album to be released as encoded strands of synthetic DNA.

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