Kara Melchers

Managing Editor, BITE Email Kara Melchers

About

Kara has editorial control over BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She also presents at our BITE LIVE events series and industry festivals in London and New York. Get in touch if you’re working on an interesting project.


More from Kara Melchers

Trend

Time for bed: Our new obsession with sleep

We’re obsessed with sleep. So obsessed that we’re turning it from a natural nightly occurrence into something that’s dissected, tracked and monitored. And in pursuit of the magic eight hours we’ve developed a new condition, Orthosomnia, an anxiety brought on by digital trackers. And guess what, it causes sleeplessness.

By Kara Melchers

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Fuel Your Imagination

Pinterest 100: The top trends for 2019

From travelling by bus to DIY goat soap. Growing your own avocados to men’s sling bags and lilac tinted hair. These are the 2018 trends set to continue this year.

By Kara Melchers

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Hot Pick

HSBC UK 'We are Not an Island' by J. Walter Thompson

There’s a growing pressure for companies to have a voice when it comes to issues that are important to their customers. HSBC has made a bold statement with its latest campaign. But did it go far enough?

By Kara Melchers

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Fuel Your Imagination

Backdrop paint

Who knew that the humble paint industry was itself in need of a makeover? Well, come to think of it, probably all of us. You need a tool (or a spoon) to open the lid, there’s no pouring spout and the can rusts if it’s left in the shed. Which let's face it, it always is.

By Kara Melchers

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BITE Focus

Best of BITE 2018

It’s been a great year for BITE including a new look editorial page, our best BITE LIVE yet and contributions from some of the most creative, passionate and brilliant folks in the industry. To give you a flavour here’s our round up of the most viewed articles from each month.

By Kara Melchers

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Trend

Brand activists, choose your words wisely

We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.

By Kara Melchers

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Fuel Your Imagination

Massive Attack's 'Mezzanine' DNA album

To celebrate the 20th anniversary of Massive Attack’s pioneering album Mezzanine, the Bristol dance act have another world debut: the first album to be released as encoded strands of synthetic DNA.

By Kara Melchers

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Hot Pick

easyJet, 'Look&Book' by VCCP

What really drives people to chose a destination? The culture? The people? The food? Or perhaps the desire to post those perfect, envy driving Instagram pics?

By Kara Melchers

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BITE Focus

BITE LIVE 2018: From Insight to Action

Adventurers, authors, activists, and of course advertising. The stage was set for BITE LIVE 2018 to be a mind-opener. The day promised a look at the industry through different eyes.

By Kara Melchers

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Hot Pick

Audible, 'Listen Up' by Drum

The growing popularity of podcasts and audio books means our stories can now accompany us in the car, doing the house work and even at the gym.

By Kara Melchers

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BITE Focus

Perfect podcast partnerships

Listening to a podcast is an intimate experience. So, unsurprisingly this attention has made it an increasingly attractive proposition to advertisers.

By Kara Melchers

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Fuel Your Imagination

WGSN and Coloro 5 key colours for S/S 2020

Over the course of five weeks WGSN and its sister company Coloro have released five key colours for S/S 2020, through a series of inspirational videos.

By Kara Melchers

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