Is strategy the voice of the consumer, or a view from the ivory tower?
Award-winning strategists are disproportionately white, privately educated, middle class and neurotypical, writes Strategy and DEI Consultant Kathryn Ellis.
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Kathryn is a brand and communications strategist with over 20 years’ experience leading local and global campaigns at top UK agencies. She has set strategic direction for major clients including Halifax, Plusnet and Pink Lady apples. As a passionate champion of DEI, her portfolio includes Cannes Lions wins for the accessibility app GoAbility for Motability, as well as Yeo Valley Organic's first campaign in 10 years, promoting better choices for people and planet. She was also a founding member of female-first consultancy Margot, launched within McCann, and continues to mentor through IPA and Bloom. Now consulting for brands while pursuing a PhD on the relationship between diversity and creativity in advertising, Kathryn brings deep insight and a passion for difference to every brief.
Award-winning strategists are disproportionately white, privately educated, middle class and neurotypical, writes Strategy and DEI Consultant Kathryn Ellis.
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