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Rage with the machine: How to navigate an AI-dentity crisis in creativity
By Katy Hindley
Gen AI should complement experiences, skillset and taste, not replace them, writes Katy Hindley.
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Katy is a highly skilled Innovation Director with over 15 years experience in managing multiple stakeholders at a senior level, delivering dynamic, programmatic, and innovative OOH solutions to help brands grow. She provides strategic support and idea generation for national & international clients, as well as supporting smaller businesses.
A dedicated follower of fashion, she has built a strong network across multiple disciplines, including being selected to judge this year's Ocean Art of Outdoor and The Drum OOH awards and is a frequent guest speaker at IAB seminars in educating delegates on the power of data and creativity and how to create for digital.
More from Katy Hindley
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OOH and the modern day flâneur
By Katy Hindley
OOH advertising is no longer just a marketing tool but a dynamic element of urban design that enriches the experience of the modern-day flâneur, writes Katy Hindley
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