Katy Woodrow Hill, Livity // Joanna Lyall, Freeda UK

Strategy Partner // Country Manager Email Katy Woodrow Hill, Livity // Joanna Lyall, Freeda UK

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Fluidity isn’t a trend; we need to stop treating it like one

Katy Woodrow Hill, Strategy Partner at Livity and Joanna Lyall, Country Manager at Freeda U.K explore how gender fluidity signals a dramatic change in what young people demand from brands.

By Katy Woodrow Hill, Livity // Joanna Lyall, Freeda UK

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