Keith Weed is President of the Advertising Association and one of the world’s most influential and successful marketers. The former CMO of Unilever retired from the business after almost four decades last May. At Unilever he championed the development of brands with purpose through Unilever’s crafting Brands for Life strategy. Recent recognition includes Forbes ‘World’s Most Influential CMO’ in 2017 and 2018, ‘Global Marketer of the Year’ by the World Federation of Advertisers and The Drum’s Lifetime Achievement Award in 2018. Outside Unilever, Weed is Chairman of Business in the Community International and a Business in the Community Board Trustee, President of the History of Advertising Trust, an Effie Board Director and Trustee of Grange Park Opera. He is also a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers.
By Keith Weed
Keith Weed, President of the Advertising Association believes that by acting together as an industry, we can be more responsible, more trusted and more successful.
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